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[Shopee Video] What are Shopee Video Violations & Penalties?
Overview of Shopee Video Policies:
Shopee Video is designed to offer buyers a richer, more engaging experience by showcasing authentic and relevant content. As a result, from 1 September 2025, penalties may be imposed on creators who fail to meet the platform's minimum content standards, thereby affecting the shopping experience for users.
Shopee Video Policy:
Any videos containing the following content or behaviours will be considered a violation of this Shopee Video policy and may result in penalties based on the severity and frequency of the offence.
Each violation can incur up to 15 penalty points.
Severity | Penalty Points |
Extremely Severe | 15 |
Severe | 12 |
Moderate | 3 |
Mild | 1 |
Very Mild | 0 |
Users who accumulate 15 or more points will be permanently banned from posting on Shopee Video.
⚠️ Note: To avoid this, please review the list of violations and ensure your content complies with Shopee Video guidelines.
Penalty Points | Penalty |
> 15 | Permanently banned from posting videos, comments and replies on Shopee Video |
12-14 | Banned from posting videos on Shopee Video for 30 days |
9 - 11 | Banned from posting on Shopee Video for 7 days |
6 - 8 | Banned from posting on Shopee Video for 3 days |
0 - 5 | Videos will be deboosted (reduced visibility which can lead to decreased traffic and fewer views) |
How long do penalty points last?
Penalty points will automatically expire and reset to zero on the first day of every quarter of the year:
First quarter: 1 January
Second quarter: 1 April
Third quarter: 1 July
Fourth quarter: 1 October
If a user receives penalty points a few days before these dates, the penalty points will expire but the user will still be banned from posting videos for the duration of the ban.
This reset is not applicable to users permanently banned from posting on Shopee Video.
Video violation severity
[Severity: Extremely Severe]
Description | Examples |
Child Sexual Exploitation | · Sexual exploitation of a minor through:
· Clear exposure of minors' sensitive areas
· Sexual intercourse involving a minor
· Sexual commercialisation of a minor
|
Sexualization of Child | · Unintentional showing of parts of the minor's public area/butt/female breast
· Implied minor's nudity (e.g. using an object to cover nude pubic area / female breast/butt)
|
Child Nudity | · Clear exposure of minors’ sensitive areas
|
Child Inappropriate Act | · Inappropriate Behaviour
· Sexually suggestive behaviour of a minor
· Marriage involving a minor
· Pregnant minor
· Bullying or violence against a minor
· Other inappropriate behaviour (underage driving, dangerous challenges, etc.)
|
Description | Examples |
Exposure of sensitive parts | · Direct Exposure of Sensitive parts
· Exposure of male genitals and display/ outline of covered erected genitals
· Exposure of a female’s partial breast or sensitive parts
· Exposure of human kind’s private parts in digitally created or manipulated contents, and of paintings, sculptures and dolls, etc
|
Sexual Intercourse | · Explicit material that depicts sexual acts
· Implied sexual activity involving intercourse, oral sex, or stimulation of the genitals or anus, where the act is suggested but not directly visible
· Placing or inserting sex toys into someone’s mouth, touching or stimulating exposed nipples, and forcefully grabbing or squeezing a person’s breasts in a manner that causes visible marks or alters their shape
· Audio and texts hinting at, promoting, inciting, or containing eroticism
· Sexual intercourse in digitally created or manipulated contents, and of paintings, sculptures and dolls, etc
|
Non-consensual sexual acts | · Non-consensual sexual acts: Any sexual contact that happens without the consent of everyone involved in the activity
· Image-based sexual abuse: Creation, manufacture, or distribution of nude, partially nude, or sexually explicit content without the consent of the person in the content, to sexualise their body, or portray them in a sexual manner
· Sextortion: Using threats to reveal someone’s intimate images or personal information, through captions, subtitles, verbal claims, or other means as a way to demand money, favors, or additional intimate content, provided the intent is clearly identifiable
|
Sexual Solicitation | · Promotion of porn websites, sales of porn videos, creation of porn video sharing groups, creation of one-night-stand groups
· Explicit prostitution-related activity, including soliciting, offering, or sharing contact details for sexual services
|
Mimic of Exposed Sensitive Parts | · Mimic of private parts by making use of other body parts or other articles
|
Sexually Suggestive Contents | · Sexually suggestive language or narration of sex
· Imitations of sexual activities or use of sexual gestures
|
Animal Sexual Intercourse | · Animals’ explicit sexual activities, including:
· Mating
· Nipple play
· Erections
· Other related human sexual activities
· Animals imitating any sexual activities, such as a dog to the sofa or doll, in a sexual position like humping, etc.
|
Animal Nudity | · Direct exposure of sensitive parts that is understandable and comprehensible to human: genitals, anus
· Humankind stimulating, massaging, or close-ups of animal’s genitals
|
Description | Examples |
Criminal, Terrorist and Violent Organization | · Extremist ideologies
· Terrorist and criminal organisations
· Violent or hateful individuals/organisations
|
Description | Examples |
Gambling, Guns, Drugs | · Videos are not allowed to feature any products or services that are illegal, unlicensed, or prohibited on our platform. Please refer to the product/listing guidelines for more information. Examples include but are not limited to:
· Gambling content
· Real Gun or Replica Gun
· Consumption of Drugs and Cannabis
|
Illegal Ads | · Examples of illegal ads include but are not limited to:
· Ads for Controlled, Illegal, or Prescription Drugs
· Ads for financial products
· Ads for endangered species (wildlife and plants)
· Ads for Weapons
· Ads for health-related products
|
Description | Examples |
Suicide and self injury | · The act of committing suicide and/or self-injury
· Assisting others to commit suicide and/or self-injury
· Using verbal language, body language, and text captions to promote, encourage, coordinate, share plans or provide instructions for suicide and/or self-injury
· Showing or promoting suicide and/or self-harm hoaxes, with the intention to trick or deceive others into believing something that is not true
|
Human Exploitation | · Any content related to human exploitation (e.g. human trafficking/smuggling), which is defined as:
· Human Trafficking: the unlawful act of recruiting, transporting, transferring, harbouring or receiving people through coercion, force, fraud or deception, with the aim of exploiting them for benefit or profit
· Human Smuggling: the provision of a service, typically transportation or fraudulent documents, to an individual who voluntarily seeks to gain illegal entry into a foreign country
|
Violence and Criminal Activities | · Threatening/targeting an individual and demonstrating violent physical gestures or abuse.
· Abuse is defined as any action that intentionally threatens, harms or injures a person in order to show dominance or intimidate others. This includes physical and verbal abuse (e.g. hurtful teasing ,and threats) that constitutes criminal offences.
|
Description | Examples |
Fraud and Deception | · Financial and individual-targeted scams, identity theft or phishing scams, and scams related to investments, financial transactions, or jobs
· Organisational fraud, such as money laundering
· Recruitment for companies that sell products or services in a pyramid structure through independent distributors (multi-level marketing or MLM)
· Facilitating the trade of fake currency, documents, and stolen information
· Impersonation fraud
|
Description | Examples |
Platform Security | · Activities that interfere with the safety and reliability of the Shopee platform and its services are prohibited, including:
· Providing access to users' account credentials to others or enabling others to conduct activities that violate our Terms of Use.
· Accessing our platform in an unauthorised way, or creating fake versions of our platform
· Sharing malicious files, content, and messages that contain viruses, Trojan horses, worms, logic bombs, or other harmful materials endangering cybersecurity
· Attempting to obtain personal information (e.g. login credentials) or accessing content, accounts, systems, or data through the use of any deceptive technique (e.g. phishing, smishing, automated scripts, web crawling)
· Modifying, adapting, translating, reverse engineering, disassembling, decompiling, or creating any derivative products based on Shopee, including any files, tables or documentation, and attempting to regenerate any source code, algorithms, methods, or techniques embodied in Shopee
|
[Severity: Severe]
1. Social, Political and Religious Safety
Description | Examples |
Religious Controversy | · Aggression against religions
· Controversial remarks
|
Description | Examples |
Other Dangerous Acts | · Display of skin cutting and cut wound in non-medical setting with excessive blood or flesh
· Usage of knives, scissors, saws, chainsaws, electric drilss to simulate attacks towards other individuals
· Dangerous driving (selfie during driving, driving without hands, using phone while driving)
· Interaction with carnivores
· Consuming digestibles but unconventional human food (cat food, roses, plants, cockroaches, etc)
|
Harassment and Bullying | · Content that may cause alarm/distress or be defamatory towards individuals or groups, including:
· Threatening to reveal personal data or personally identifiable information (PII)
· PII is defined as data that could potentially identify a specific individual, including but not limited to: residential address, private email address, private phone number, bank statement, identity documents (e.g. NRIC, passport number), credit card, and, ATM PIN
· Blackmailing an individual
· Hacking into an individual’s personal account and/or obtaining their private information without consent
|
Description | Examples |
Graphic Content | · Graphic content includes but is not limited to:
· Extreme physical fighting
· Distressing material that may cause anxiety or fear (e.g. showing dead animals, gory makeup, jumpscare effects, etc)
· Showing sexual activities between animals
· Content depicting violence against animals, including graphic or gory images; violent scenes in virtual environments; and material that causes varying levels of discomfort, ranging from mild to highly uncomfortable
· Content including are highly uncomfortable for the platform such as e.g. abortion, huamn with dislocation of bone etc.
|
Description | Examples |
Minimal Clothing for Minor | · Unintentional showing of parts of a minor's pubic area / female breast/butt
· Exposure of the minor's visible covered pubic area/nipple
· Exposed skin near a minor's pubic area
|
Description | Examples |
Inauthentic Behavior | · Using Shopee accounts, videos, hashtags, etc. to spread misleading information about themselves or the entity they represent
· Using Shopee accounts, videos, hashtags, etc. to spread misleading sources of contents
· To evade enforcement under our Community Standards
|
Intellectual Property (IP) Infringement | · Videos that violate a seller/brand owner’s intellectual property rights (copyright and trademark). These include but are not limited to:
· Pre-recorded news, films, TV series, sports events, concerts, and variety shows
· Playing streaming content without appropriate licensing (>3 mins)
· Reposting content from other platforms without any edits
· Using unlicensed music
· Sale of products that violate IP rights of brands/sellers. Learn more about Intellectual Property (IP) rights
|
IP Complaint | · Content with no permission from the author or rights holder
· Contents flagged by the legal team
|
Spam and Fake Engagement | · Engaging in sales or usage of false engagement tools is not allowed. Examples include but are not limited to:
· Attempt to sell platform engagement tools (e.g. comments, likes, followers)
· Sale of Shopee accounts
· Forced engagement before promised content (e.g. only when you follow X amount)
|
Misinformation | · Videos which spread misinformation regardless of the intention will be removed. Examples include but are not limited to:
· Misinformation that may cause physical harm or violence
· Misinformation that risks public safety
· Harmful Health Misinformation
· Misinformation regarding political campaigns
· Harmful manipulated media
· Fake news
|
Description | Examples |
Soft Porn | · Exposure of a female's partial breast or sensitive parts
· Verbal Description of Sex Acts
· Display of Fetish Contents
· Sex-related Audio (e.g. moaning)
· Sexually suggestive activities (e.g twerking)
· Focus on sensitive parts of animated characters
|
Description | Examples |
Political and Social Sensitivity | · General Elections, Presidential Elections
· Physical Attack on a Politician
· Outing (Exposing the identity or location of an individual that may lead to harm)
· Swatting (Creating a fake emergency)
|
Description | Examples |
Restricted Goods | · Controlled, Illegal, or Prescription Drugs
· Malicious software
· Endangered species (wildlife and plants)
· Weapons
· Illegal Materials / Chemicals / Dangerous Goods
· Counterfeit items
· Other violating items
|
Description | Examples |
Eating Disorder | · Promoting, encouraging, or providing instructions for disordered eating or any dangerous weight loss behaviours (e.g. anorexia, bulimia)
|
Hateful Behaviour | · Promoting violence, exclusion, segregation, discrimination, and other harms based on a protected attribute. Examples of protected attributes include:
· Race
· Religion
· Nationality
· Gender
· Marital status
· Age
· Socioeconomic status
· Sexual orientation/Sexual identity
|
Description | Examples |
Human Torture and Accidents | · Content that shows any form of human torture and/or accidents is not allowed and will be removed from the platform
|
Animal Abuse | · Content that shows any form of animal abuse, animal cruelty, animal trade, or animal exploitation is not allowed and will be removed from the platform
|
Description | Examples |
Leakage of Personal Information | · Any content that intentionally or unintentionally displays personal information is not allowed. Personal information includes but is not limited to:
· Home address
· Phone number
· Identity documents (e.g. passports, government-issued identifications)
· Financial and payment information (e.g. bank account number, credit card number, ATM PIN)
· Login information (e.g. username, password)
|
Description | Examples |
Minor Selfie | · One/both of the child’s hands can be seen holding phone with selfie angle (and no adult can be seen holding the phone)
|
Description | Examples |
Inappropriate Behaviour | · Any inappropriate behaviour will not be allowed.. Examples include but are not limited to:
· Smoking or drinking
· Cursing for a prolonged period
· Male upper body exposure (inappropriately)
|
Description | Examples |
Traffic Inducing | · Providing links/details/QR codes that encourage users to engage in external transactions or redirect them to third-party platforms is not allowed
|
Description | Examples |
Poorly Made Content | · Content with poor lighting, blurred visuals, or wave-like distortion for more than half the duration.
· Content with a blank or black screen lasting over 5 seconds. For image posts, any blank/black screen in a picture.
· Content with a static, non-moving image for more than half the video length with no changes. If a moving sticker is present but not the focus. (Not applicable for image posts.)
· Content with shaky footage for more than half the duration. (Not applicable for image posts.)
· Content that loops or repeats clips/images to artificially extend length, including zoom-in/out variations of the same image.
· Content with crude sticker overlays (e.g., jagged edges, poor cropping, unnatural blending) or stickers repeatedly used for attention without adding value.
· Content without music or narration for more than half the duration, or with background music that is too loud, distorted, or noisy, making narration unclear.
· Content containing sudden bursts of loud noise.
· Content showing unedited screen recordings of another screen (e.g., movies, TV shows, news, anime) or solely phone screen recordings of PDP/search result pages.
· Content with no clear purpose — no subject, plot, or subtitles.
· Content shorter than 6 seconds.
|
Low-Quality Slideshow | · Content is slideshow with only one image, or one image reused with different templates/stickers, or one image split into multiple pieces
· Content is a slideshow made entirely of PDP screenshots.
· Content has a messy layout where the main focus is cropped, obscured by watermark/effects, or covered by captions/titles/templates.
· Content has no images that fill the full phone screen in the slideshow.
· Content uses more than three different types of transitions in one slideshow video.
· Content transitions refer to visual effects between slides (e.g., fade, dissolve, wipe, zoom).
|
Shopee Video violation details and appeal function
(a) Shopee Video Health Page
Creators who commit a video violation can view the proof of the violation upon receiving it. This helps provide clarity and understanding to prevent future repeat violations.
Creators can also review any violations from the past 30 days under Violation Videos on the Video Health page. Each record will include the type of violation, the time it was detected, and the appeal status (if applicable). Violations are listed from newest to oldest.
Creators may submit an appeal via the Shopee App if they believe there is no basis for the penalty points issued for their content. If the appeal is successful, the penalty points will be removed. If the video was subject to a ban, the video will be made available on Shopee Video. If the video was subject to deboosting measures, such measures will be removed. To submit an appeal, choose the video you want to appeal for under Violation Videos and select Appeal here.
