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Shopee Community Guidelines (Video)

(a) Shopee Community Guidelines

Any video content or comment that fails to comply with the Shopee Community Guidelines will be removed. A non-exhaustive list of violations is set out below:

 

Prohibited video content on Shopee Video

Prohibited content

Description

Penalty Points

Intellectual Property Rights Violations 

  1. Cross-platform reposts

    1. Videos directly taken from platforms like Douyin, TikTok, Xiaohongshu, YouTube, Instagram, etc that do not have any nexus to the creator.

    2. Common signals:

  • Foreign language text/audio (e.g. Chinese, Indonesian, Vietnamese) unrelated to creator identity

  • Platform watermarks or UI elements

  • Viral clips reused with no editing

  1. Unauthorised use of copyrighted content

  • Uploading another creator’s video without permission

  • Using original footage, edits, or audio owned by someone else, whether fully or partially

  1. Low-effort reposting / duplication

  • Re-uploading the same video (with minor edits like cropping, subtitles, or music swap)

  • Compilation videos made entirely from others’ clips

  • “Text-over-video” edits that do not meaningfully transform the content

  1. Content farming / mass scraping

  • Bulk downloading and reposting trending videos from other regions

  • Accounts built primarily on recycled viral content

3

Promoting external sites

  1. Links redirecting users to other apps/websites and away from Shopee.

  2. Promoting other apps or websites through advertisements, watermarks, etc.

5

Spam and fake engagement

  1. Unidentified links or URLs (even if not intended to market content from other platforms that could harm users).

  2. Content posted in large quantities by users on the same day.

  3. Promising users something that cannot be confirmed as true. For example: I will transfer SGD 50 to everyone who likes this post.

  4. Impersonation. 

10

Cheating and fraud

  1. Adding products that are unrelated to the video content into the orange bag to misuse vouchers.

  2. Making purchases from your own orange basket.

10

Platform security

  1. Content that promotes or guides one to commit fraud on the Shopee platform.

  2. Content that shows the process of hacking the Shopee network.

  3. Content that provides instructions for using automatic scripts to collect information from Shopee.

  4. Content that spreads incorrect information related to Shopee user security.

  5. Content that provides information on Shopee's internal file distribution.

12

Sexual and pornographic elements

  1. Explicit depictions of private body parts and pubic hair, either directly or through translucent material

  2. Products exhibiting the contour of genitals through clothing, with the exclusion of men's underwear

  3. Product images portraying physical contact with private body parts. 

  4. Models, figurines, animals, cartoon characters, etc., depicted in sexual positions or engaging in sexual acts

  5. Sex toys, objects or devices, regardless of whether displaying realistic private parts or human likenesses, used for or to facilitate sexual acts or pleasure but excluding contraceptive devices

  6. Sex dolls, love dolls, blow-up dolls. The use of child-like sex dolls is strictly prohibited. This prohibition extends to products that suggest the doll represents a juvenile, such as "child sex doll", "14 years old", and items like children's clothes, shoes, school backpacks, school uniforms, etc.

  7. Sadism & Masochism (S&M) devices, objects, products and any related material

  8. Pornographic content

  9. Child pornography

  10. Child grooming

  11. Adult video games

  12. Adult services of a sexual/inappropriate nature (e.g. escort services, webcam services, etc.)

  13. Any other offensive, graphic, inappropriate or distasteful items not specifically mentioned above.

15

Detrimental, dangerous and/or illegal content

  1. Bullying or cyberbullying

  2. Gambling

  3. Drugs and narcotics

  4. Weapons

  5. Cigarettes and tobacco-related products

  6. Alcohol

  7. Suicide

  8. Self-harm

  9. Eating disorders

  10. Extreme stunts such as illegal motorbike races

  11. Hate speech or discrimination due to differences in political views, physical condition, race, caste, ethnicity, religion, gender, age, nationality, region of origin, sex/gender, immigration status or sexual orientation.

  12. Fraud and scams such as ponzi schemes, high-yield risky investments, and financial groups that promise high profits.

  13. Any other offensive, graphic, inappropriate or distasteful activities not specifically mentioned above.

15 

Violence and extremism

  1. Abuse towards animals and/or human beings in any form (verbal, physical, mental, emotional, etc).

  2. Explicit graphics of wounds, severed body parts or corpses of animals or human beings

  3. Involvement or endorsement of terrorist and/or criminal organisations, either through logos or any form of identity

  4. Any other offensive, graphic, inappropriate or distasteful acts of violence not specifically mentioned above.

15

Misinformation and personal information

  1. Spreading information that cannot be verified, or may cause physical injury and/or violence.

  2. Spreading false information regarding health issues, for example: Covid vaccine is dangerous to humans.

  3. Spreading false information relating government issues such as policies and elections

  4. Sharing personal information of others such as full name, address, phone number, place of work/study, etc

  5. Doxxing others by sharing personal information for malicious purposes

15

 

💡 Note:

  • Violations are not limited to the information above and can be changed/added at any time without prior notification.

  • Content that violates the Shopee Community Guidelines will affect the overall Shopee Video user experience. If you commit a violation, the penalty will include:

    • Revoking of commissions

    • Revoking of rewards/bonuses

    • Content deletion

    • Shopee Video feature blocking

    • Shopee account blocking

  • [Specifically for stolen content] If you encounter any Video that is proven to be stolen, please report the incident to Shopee via this form

 

Comments that are prohibited on Shopee Video

Comments on videos submitted by users can be viewed by the public. To create a safe community, avoid the following comments:

 

Banned Comments

Description

Spam comments

Comments contain excessive spam.

Abusive language

Harassment, cyberbullying, and vulgar comments, such as swear words or offensive remarks.

Sensitive Information

Information that can harm national and social security, and is inconsistent with the laws and regulations of government authorities (e.g.: Ethnic discrimination, gambling, illegal gatherings, etc.).

Sharing Personal Information

Other people's personal information is distributed without the person's permission, including name, phone number, address, identification number, and other personal information.

 

💡 Note: Types of violations are not limited to the information above and can be changed/added at any time without prior notification.

 

(b) How to report Shopee Video violations

Reporting a Video with a violation

1.

Select the Share icon 

 

2.

Click Report

 

3.

Select the reason for reporting the video

 

4.

Submit

 


You will receive a notification that the video has been successfully reported.

Reporting harmful comments

1.

Click on the comment

 

2.

Click Report

 

3.

Select the reason for reporting

 

4.

Submit

 


You will receive a notification that the comment has been successfully reported

Reporting a soundtrack

1.

On the sound page, select the ‘Share’ icon 

 

2.

Click Report

 

3.

Select the reason for reporting

 

4.

Submit

 


You will receive a notification that the soundtrack has been successfully reported

(c) Appeal for videos removed for violating guidelines

Step 1: Select ‘Warning’ banner at the top of the screen

Step 2: Click ‘Appeal here’

Step 3: Complete the reason for appealing and submit

Step 4: You will receive a Push Notification under ‘Social Updates’ regarding your appeal request


(d) Appeal for irrelevant products

When adding products to your orange bag, you must ensure that the products added are relevant and clearly demonstrated in the content of your video. 



Relevant

Irrelevant

Same product as in the video, but in a different colour variation



E.g: The video shows sneakers in blue, product listed in the orange bag is red

Same type of product but different brands



E.g: The video shows how to make coffee using an espresso machine from brand A, but the product listed in the orange bag is an espresso machine from brand B

Same product as in video, but variation in size



E.g: The video shows blouse in size S, a product listed in the orange bag is size L

Video is purely entertainment content and does not showcase any products



E.g: The video shows a dance performance at an event, product listed in the orange bag is a rice cooker

You will receive the following notification if a product in your orange bag is detected as irrelevant. This means the product has been removed from your video. The video will still remain on your profile. \

To appeal for the product, click on the notification. It will redirect you to the “Appeal Here” button.

 
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