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Step 1: Access the Video Ads Section

1. Open the Shopee App and navigate to the Shopee Video page.

2. Locate the "Promote" button from the video share panel or access it from the Creator Center page.

3. Click on the "Promote" button to enter the Video Ads Creation Page.

Step 2: Top Up Ads Credit

If you are setting up Video Ads for the first time, ensure you have sufficient budget to start running your ad. You can view and top up your ad credit balance directly before customizing the rest of the settings.

Step 3: Select a Video for Promotion

• Choose a video from your content library that is in ‘normal’ status.

• Ensure your video meets Shopee’s advertising guidelines. Only eligible videos can be promoted.

Step 4: Set Your Ad Objective

• Maximize GMV: This option focuses on increasing sales and product orders by showing ads to users who are likely to purchase.

• Maximize Views: Designed to increase video visibility and drive more traffic to your content.

Step 5: Set Your Budget and Duration

• Choose from preset daily budget options (e.g. $3, $5, $10, $15) or customize the amount to suit your needs.

• Set the duration of your Ads, with options ranging from 1 to 30 days. You can adjust this duration to match the length of your promotional period.

Step 6: Review and Publish Your Ads

• Double-check the selected video, ad objective, daily budget, and duration.

• Click Publish.

Tracking Your Video Ads Performance

• Views: The number of users who have viewed your promoted video.

• Orders: The number of orders generated as a result of your Video Ad.

• Conversion Rate: The percentage of viewers who made purchases after seeing your video.

• GMV: The total sales generated from the Video Ads.

• ROAS: Return on Ad Spend, calculated by dividing the revenue generated by the ad by the amount spent on the ad. 

FAQ

1. How do I create a Video Ad?

Use the 'Promote' button in the video share panel, or access the Shopee Video Ads section from the Video Center. Follow the guided steps above to select your video, set your budget, duration, ads objective, and publish your ad.

2. Can I promote multiple products in one video?

Yes, you can link multiple products (maximum 6 products) to your Video Ad, increasing exposure and sales potential for each promoted item.

3. How do I know if my ad is running successfully?

Shopee provides real-time data through the Video Ads Dashboard, allowing you to track metrics like views, orders, and GMV to evaluate your Ads success.

4. Can I adjust the Ads after it's live?

You can adjust the budget and add the duration of the ads while they are live. However, some changes, like the ad objective or video, may require to create new ads

5. What happens if my video is flagged or removed?

If your video becomes ineligible (due to a violation or removal), you can see the notice / more information in the Ads setting page 

6. What is the minimum and maximum budget for Video Ads?

You can choose from preset daily budgets starting at $2, with the ability to customize the amount. The maximum duration for an ads is 30 days.

7. Can I pause my Video Ads at any time?

Yes, you can pause your Ads whenever necessary. Pausing the Ads will stop it from being shown, but you can resume it later without losing any accumulated metrics.