Creators who meet the thresholds for both of the performance and quality metrics will be assigned to a specific level based on their previous month’s performance. Affiliates can view their Creator Level directly on the Creator Level page, which is refreshed weekly every Tuesday. Applicable incentives and benefits will correspond to the level displayed.
Q2. What is the criteria to unlock each level?
Shopee Video and Live creators are categorized into three levels based on activity, performance, and content quality:
Lv. 0
Lv. 1
Lv. 2
To qualify for each level, creators can refer to the requirements:
Creator Levels | Requirements |
Lv. 0 | · Active Days: < 5 · Average Daily Orders (ADO): < 5 |
Lv. 1 | · Active Days: ≥ 5 · Average Daily Orders (ADO): ≥ 5 · Total Shopee videos and livestreams passed Content Verification · Non-reposter |
Lv 2. | · Active Days: ≥ 15 · Average Daily Orders (ADO): ≥ 10 · Influence Score: ≥ 30 · Total Shopee videos and livestreams passed Content Verification · Non-reposter |
Definitions:
Active Days: refers to the number of days you post videos and/or streamed on Shopee within the evaluation period.
Average Daily Orders (ADO): measure the average number of completed orders generated per day from your Shopee videos and livestreams* in the last 30 days.
Content Verification: Shopee videos and livestreams* that meet Shopee’s quality guidelines, including originality, content relevance, and compliance with platform rules. Please refer to below for detailed guide:
Videos must be original: The use of stolen content, livestream recordings, AI-generated content or videos containing third-party watermarks usage of AI or watermarked videos are not allowed.
Product-linked videos must feature and clearly demonstrate the linked physical product(s), with clear demonstration of BOTH usage AND benefits.
Repetitive videos with similar style, captions, and products are invalid.
Still images (including screenshots of product display pages with animations) and GIFs are not valid.
Digital products, tickets, and services (e.g. Grab and NTUC vouchers) are not allowed.
Each video may only be submitted for one challenge. A video can only be submitted to one challenge.
Rewards will not be issued for accounts suspected of conducting fraudulent activities, such as using identical editing or filming styles across multiple affiliate accounts.
Influence Score: refers to a metric Shopee uses to measure how impactful your content is on their platform. The higher your score, the more influential you are in driving attention, engagement, and orders.
*Livestream benefits and features may vary based on eligibility and are subject to Shopee’s discretion.
Q3. What are the benefits of each creator level?
From level 0 to level 2, you can unlock exclusive benefits:
Benefits | Lv. 0 | Lv. 1 | Lv. 2 |
Shopee Video Commissions | AMS Products (CommsXTRA): 5% Non-AMS Products: 0% | AMS Products (CommsXTRA): 5% Non-AMS Products: 0% | AMS Products (CommsXTRA): 5% Non-AMS Products: 0% |
Golden Tick Badge | Not eligible | Not eligible | Eligible |
Upsized Vouchers | Eligible creators will receive upsized vouchers for Shopee Video and Shopee Live. | ||
Free Sample Quota | 0 | 5 | 20 |
Mission Eligibility | Mission rules and bonus rewards may vary depending on the creator level, as determined by Shopee. | ||
Video Boosting Priority | Low | Low | High |
Coin Support (Shopee Live) | Not eligible | Not eligible | Eligible |
Q4. What is the Golden Tick Badge?
The Golden Tick badge is a verification mark for the top original video and livestream content creators on Shopee.
Q5. What is a Free Sample?
The Shopee Affiliate Program’s Free Sample feature allows eligible affiliates — specifically those in the Top KOL, KOL, and KOC tiers — to request, test, and review products from participating Shopee sellers at no cost.
Whitelisted affiliates can submit a free sample request directly through the Affiliate Portal. Sellers will then review the request and, if approved, proceed to ship the product.
After receiving the item, affiliates are required to:
A. Test and review the product, and
B. Submit proof of content (screenshot or post URL) via the Affiliate Portal to complete the request.
Please note that failure to provide the required content may result in revoked access to the Free Sample feature or other penalties at Shopee’s discretion.
Q6. What are upsized vouchers?
Eligible creators will receive enhanced (upsized) vouchers for:
Shopee Video
Shopee Live
These vouchers help boost:
Conversion rates
Viewer engagement
Q7. How can you level up as a Shopee Video or Shopee Live Creator?
Tips to improve your content:
Post or go live regularly to stay visible to your audience.
Clearly explain product benefits and key selling points so viewers understand why they should buy.
Use strong call-to-actions (CTA) to encourage viewers to click, follow, or make a purchase.
B. Achieve a higher Shopee Influence Score
Tips to improve your content:
Increase engagement by getting more views, likes, and comments.
Create high-quality and engaging content that captures and retains attention.
Drive orders through your videos or live streams to show measurable impact.