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About: In partnership with Instagram, selected Shopee Affiliates can now use the Shopee product tagging feature in Reels content to earn additional commission!

NEW!! Creators can now seamlessly connect their Facebook and Instagram accounts to their Shopee affiliate account in a single unified consent flow. Cross-linking can be initiated by both new and existing eligible creators on Facebook or Instagram.

Eligibility Requirements for Joining the Instagram Affiliate Partnership:

• Applicable to users aged 18 and above who have an Instagram account with Professional Mode or public (non-private) mode and at least 1,000+ followers.

• To access this feature, users must comply with Monetization Eligibility Standards and Partner Monetization Policies.

• The account must have no history of integrity violations.

How to Enable Professional or Public Mode on Instagram

Professional Mode:

• Click “Profile” and then the ≡ (three lines) icon in the top right

• Select Privacy and Settings

• Scroll down and click Account Type

• Choose Switch to Professional Account

• Select the appropriate category and type
  
  

Public Mode:

• Click “Profile” and then the ≡ (three lines) icon in the top right

• Select Privacy and Settings

• Choose Account Privacy

• Turn off “Private Account” (toggle off)

How the Instagram Affiliate Partnership Works

• Enable your Instagram account to Professional or Public mode

• Connect your Facebook Pages or professional profiles and Instagram accounts with Shopee & ensure you are registered in the Shopee Affiliate Program

• Tag Shopee products in Reels content

• Additional commission is calculated from each validated purchase made through the content

How to Connect Your Account to the Shopee Affiliate Program

• Ensure your account is already in Professional Mode

• Click “Professional Dashboard” > “Monetization Tools” > “Affiliate Programs"

• Tap “Connect” under Shopee Affiliates
• Click “Allow” to grant access and log in to the Shopee app
• Create a new Shopee account or Log in to Existing Shopee account and register to become a Shopee affiliate.
• Tap “Register and Link” to Link your Shopee Account with Meta
• Select the Facebook pages and Instagram accounts listed in the “Connect more profile to Shopee” page, and tap “Connect” 

How to Create Reels with Affiliate Products

• Prepare the Reels content you want to upload

• Click “Add products” > choose “Shopee” under Affiliate Programs to view the product catalog

• Search for products by name, brand, or paste a Shopee product link

• Select the product you want to feature (estimated commission will be shown)

• Click Next to confirm your selection

• Click Done to add the product to the Reel

• Finally, click Share to upload your Reel