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Publishers' Blocking and Rejection Rules for Insertion Orders

The Publisher agrees to undertake the following blocking measures:


1. Automatic blocking of installs via AppsFlyer for any install with a Click to Install Time ("CTIT") of less than 20 seconds.


2. Automatic blocking of installs via AppsFlyer for any install if the OS version for Android devices is below 4 or below 7, for iOS devices.


3. For sites (with a minimum install size of one hundred (100) installs) utilized by the Publisher as according to AppsFlyer:

(a) Reject all installs (on both Android and iOS devices) from such sites where the percentage of installs from such sites is below twenty (20%) percent for CTIT, within a two (2) hours window AND if installs/ clicks ratio ("Install CR") is below zero point two (0.2%) percent;

(b) Reject all installs from the site if new device install percentage is above 40% AND loyal user rate is below 40%;

(c) Reject all installs from the site if more than five (5%) percent of the total installs from the site gets flagged as originating from any countries different from where the Shopee app is available;

(d) Reject all installs from the site if more than twenty (20%) of the total installs from the site are flagged as being four (4) versions older than the latest version available, on the first day of each calendar month;

(e) Reject all installs from the site if Day three (3) registration rate is below seven (7%) percent (Install Day is Day zero (0); consider cumulative registration events within the first three (3) days);

(f) Reject all installs from the site if Day two (2) retention rate is below ten (10%) percent (Install Day is Day zero (0); data as presented on the AppsFlyer Retention Report).


4. Reject installs detected as fraud by Shopee security team (determined by Shopee at its sole and absolute discretion)


Additional Note:

• The above blocking rules shall be applied to Publishers" monthly installs data.

• Data as referenced in this document shall be generated from AppsFlyer.

• Rule 3(a) is only applicable for click-through installs.

• When installs from a site are rejected by Shopee due to any of the above blocking rules, payment shall not be made for any related installs or in-app events originating from that site for the applicable calendar month.





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