Hi, how can we help?

Overview of Shopee Live Policies

Livestreams on Shopee Live are designed to provide a more engaging experience for shoppers, allowing them to interact directly with sellers. As a result, penalties may be imposed on sellers who fail to meet the platform's minimum content standards, thereby affecting the shopping experience for users.

Livestream sessions may also be terminated immediately. Penalties include:

• Warnings

• Deboosted livestreams (reduced visibility on Shopee Live page, which can lead to decreased traffic and fewer views)

• Temporary bans from Shopee Live

• Permanent bans from Shopee Live

⚠️ Note

Violations committed during your livestream sessions — even minor violations — can lead to the deboosting of your future sessions. Deboosted sessions will be less visible on the Shopee Live page, which could affect the overall performance of your livestreams.

To prevent your sessions from getting deboosted, we strongly urge you to look through the list of violations carefully to understand what actions/content are not allowed for livestreams. Please abide by our guidelines to maintain a safe and fun livestream experience for all while increasing your shop’s visibility for success.

Shopee Live Policy

Any livestream session that contains the following type of content/behaviour would be in violation of our Shopee Live guidelines and be subjected to penalties, based on severity:

*Sellers may face a 3-day ban upon repeated offence.

⚠️ Note

• Repeated violations may result in an extended livestream ban duration or even a permanent livestream ban.

• Sellers with severe listing violations may have their accounts permanently frozen.

[ Severity: Tier 1 ] — Permanent Ban

01 Minor Safety 

• Nudity and Sexual Activity 

• Focused exposure of minors sensitive areas

• Sexual intercourse involving a minor

• Sexual commercialisation of a minor

02 Adult Nudity and Sexual Activity

• Nudity and Sexual Activity

• Overly explicit material that depicts sexual acts

• Pictures or videos containing nudity

• Audio and texts hinting at, promoting, inciting, or containing eroticism

• Vulgar information such as naked body, partial nudity with the intention to expose the body, such as underwear and lingerie

• Sexual Services

• Promoting or providing sexual services, including sale and monetisation of porn websites/livestream sessions

• Sexual Exploitation and Abuse

• Non-consensual sexual acts: Any sexual contact that happens without the consent of everyone involved in the activity

• Imaged-based sexual abuse: Creation, manufacture, or distribution of nude, partially nude, or sexually explicit content without the consent of the person in the content, for the purpose of sexualising their body, or portraying them in a sexual manner

03 Social, Political and Religious Safety

• National and Social Security

• Extremist ideologies

• Terrorist and Criminal Organisation

• Violent or Hateful individuals / organisation

04 Illegal Commercial Activities & Regulated Goods

• Gambling, Guns, Drugs

Livestream hosts are not allowed to promote any products or services that are illegal, unlicensed, or prohibited on our platform. Please refer to the product/listing guidelines for more information. Examples below include but are not limited to:

• Gambling content

• Real Gun or Replica Gun

• Consumption of Drugs and Cannabis

• Playing Guessing Games: The streamer selects a number without informing, and the viewer who got the number right can purchase the product

• Raw Jade Stones

• The (i) promotion/sale of raw jade stones and (ii) any lottery-like sales models are strictly prohibited. Refer to our Shopee Live sales guidelines for more information

05 Hurtful Activities

• Suicide and Self-injury

• The act of commiting suicide and/or self-injury

• Assisting others to commit suicide and/or self-injury

• Using verbal language, body language, text captions to promote, encourage, coordinate, share plans or provide instructions for suicide and/or self-injury

• Showing or promoting suicide and/or self-harm hoaxes, with the intention to trick or deceive others into believing something that is not true

• Human Exploitation

• Any content related to human exploitation (e.g. human trafficking/smuggling), which are defined as: 

• Human Trafficking: the unlawful act of recruiting, transporting, transferring, harbouring or receiving people through coercion, force, fraud or deception, with the aim of exploiting them for benefit or profit

• Human Smuggling: the provision of a service, typically transportation or fraudulent documents, to an individual who voluntarily seeks to gain illegal entry into a foreign country

• Violence and Criminal Activities

• Threatening/targeting an individual and demonstrating violent physical gestures or abuse. Abuse is defined as any action that intentionally threatens, harms or injures a person, in order to show dominance or intimidate others. This include physical and verbal abuse (e.g. hurtful teasing, threats)

06 Integrity and Authenticity

• Frauds and Scams

• Financial and individual-targeted scams, identity theft or phishing scams, and scams related to investments, financial transactions, or jobs

• Organisational fraud, such as money laundering

• Recruitment for companies that sell products or services in a pyramid structure through independent distributors (multi-level marketing or MLM)

• Facilitating the trade of fake currency, documents, and stolen information

• Impersonation fraud

07 Privacy and Security

• Platform Security

Activities that interfere with the safety and reliability of the Shopee platform and its services

are are prohibited, including:

• Providing access to users' account credentials to others or enabling others to conduct activities that violate our Term of Use.

• Accessing our platform in an unauthorised way, or creating fake versions of our platform

• Sharing malicious files, content, and messages that contain viruses, Trojan horses, worms, logic bombs, or other harmful materials endangering cyber security

• Attempting to obtain personal information (e.g. login credentials) or accessing content, accounts, systems, or data through the use of any deceptive technique (e.g. phishing, smishing, automated scripts, web crawling)

• Modifying, adapting, translating, reverse engineering, disassembling, decompiling, or creating any derivative products based on Shopee, including any files, tables or documentation, and attempting to regenerate any source code, algorithms, methods, or techniques embodied in Shopee

[ Severity: Tier 2 ] — 7 Days Ban

01 Minor Safety 

• Significant Exposure

• Unintentional showing parts of minor's pubic area / female breast / butt

• Implied minor's nudity (e.g. using object to cover nude pubic area / female breast / butt)

02 Social, Political and Religious Safety

• Religious Controversy

• Aggression against religions

• Controversial remarks

03 Hurtful Activities

• Dangerous Acts

• Streaming while Driving

Hosting a livestream while driving is not allowed and is considered an offense under section 65B of the Road Traffic Act 1961

• Dangerous Games and Dares

• Other types of dangerous acts

[ Severity: Tier 3 ] — 3 Days Ban

01 Minor Safety 

• Inappropriate Behaviour

• Sexually suggestive behaviour of a minor

• Consumption of drugs, alcohol, or tobacco by a minor

• Marriage involving a minor

• Pregnant minor

• Bullying or violence of a minor

• Other inappropriate behaviour (underage driving, dangerous challenges etc)

02 Integrity and Authenticity

• Deceptive Behaviours

• Impersonation Fraud

• Using multiple accounts to stream same content at same time (Duplicate Streams)

• Providing URL or QR code not intended for marketing content

03 Vulgarity

• Soft Porn

• Exposure of female's partial breast or sensitive parts

• Verbal Description of Sex acts

• Display of Fetish Contents

• Sex related Audio (e.g. moaning)

• Sexually suggestive activities (e.g twerking)

• Focus on sensitive parts of animated characters

04 Social, Political and Religious Safety

• Political and Social Sensitivity

• General Election

• Physical Attack on a Politician

• Outing (Exposing the identity or location of an individual that may lead to harm)

• Swatting (Creating a fake emergency)

05 Illegal Commercial Activities & Regulated Goods

• Restricted Goods

• Controlled, Illegal, or Prescription Drugs

• Malicious software

• Endangered species (wildlife and plants)

• Weapons

• Illegal Materials / Chemical / Dangerous Goods

• Counterfeit items

• Other violating Items

• Illegal Ads

• Ads for Controlled, Illegal, or Prescription Drugs

• Ads for Financial products

• Ads for Endangered species (wildlife and plants)

• Ads for Weapons

• Ads for health related products

• Ads for other violating Items

06 Hurtful Activities

• Eating Disorder

• Promoting, encouraging, or providing instructions for disordered eating or any dangerous weight loss behaviours (e.g. anorexia, bulimia)

• Harassment and Bullying

• Content that may be cause alarm/distress or be defamatory towards individuals or groups, including:

• Threatening to reveal personal data or personally identifiable information (PII)

• Blackmailing an individual

• Hacking into an individual’s personal account and/or obtaining their private information without consent

• PII is defined as data that could potentially identify a specific individual, including but not limited to: residential address, private email address, private phone number, bank statement, identity documents (e.g. NRIC, passport number), credit card, ATM PIN

• Hateful Behaviours

• Promoting violence, exclusion, segregation, discrimination, and other harms on the basis of a protected attribute. Examples of protected attributes include 

• Race

• Religion

• Nationality

• Gender

• Marital status

• Age

• Socioeconomic status

• Sexual orientation/Sexual identity

07 Gory Images

• Human Torture and Accidents

• Content that shows any form of human torture and/or accidents is not allowed and will be removed from the platform

• Animal Abuse

• Content that shows any form of animal abuse, animal cruelty, animal trade, or animal exploitations is not allowed and will be removed from the platform

08 Voucher Abuse

When livestream host is neither promoting products nor having proper engagement with the 

viewers, including but not limited to:

• Host leaving static messages (e.g. images, texts, visual cues) on the livestream to collect product nominations

• Host verbally asking viewers about their product nominations

• Host adding non-related products to an official brand livestream

• Viewers sending private messages to host before and/or during livestream to request for products to be added to the livestream shopping bag

• Viewers listing down and/or commenting on products that they want to be available in the livestream

• Viewers requesting for certain products to be added to the livestream shopping bag, in order to meet criteria for free shipping

09 Integrity and Authenticity

• Fake Engagement

• Engaging in sales or usage of false engagement tools are not allowed. Examples include but are not limited to:

• Attempt to sell platform engagement tools (e.g. comments, likes, followers)

• Sale of Shopee accounts

• Forced engagement before promised content (e.g. only when you follow X amount)

10 Integrity and Authenticity

• IP Infringement

• Livestream sessions that violate a seller/brand owner’s intellectual property rights (copyright and trademark) will be removed. These includes but are not limited to:

• Pre-recorded news, films, TV series, sport events, concerts, variety shows

• Playing streaming content without appropriate licensing (>3 mins)

• Reposting content from other platforms without any edits

• Using unlicensed music

Sale of products that violate Intellectual Property (IP) rights of brands/sellers. Learn more about Intellectual Property (IP) rights

[ Severity: Tier 4 ] — 3-Day Ban*

01 Promote Competitors

Livestreams featuring competitor platforms in the form of picture, text and/or video. 

Examples include but not limited to:

• Repost livestreams from competitors platforms

• Displaying and actively promoting competitor's platforms

02 Third Party Transaction

• Directing Transaction Outside Shopee

• Providing links/details/QR Code that encourage viewers to engage in external transactions or redirect them to third-party platforms is not allowed

03 Vulgarity

• Inappropriate Behaviour

Any inappropriate behaviour will not be allowed in livestreams, examples include but are not limited to:

• Display of Tattoos larger than 35 square inches 

• Adult smoking or drinking

• Cursing for prolonged period

• Male upper body exposure (inappropriately)

*Sellers may face a 3-day ban upon repeated offence.

[ Severity: Tier 5 ] — Terminate Stream

01 Minor Safety

• Moderate Exposure

• Unintentional showing parts of toddler's pubic area / female breast / butt

• Exposure of minor's visible covered pubic area / nipple

• Exposed skin near a minor's pubic area

• Minor Stream

• Any individual below 18 years old is not allowed to host a livestream on Shopee, unless parental supervision is present during the livestream

02 Integrity and Authenticity

• Traffic Cheat

• Streaming pre-recorded or replay content is not allowed

• Misleading Behaviours

• Livestream sessions which spread misinformation regardless of the intention will be removed. Examples include but are not limited to:

• Misinformation that may cause physical harm or violence

• Misinformation that risks public safety

• Harmful Health Misinformation

• Misinformation regarding political campaigns

• Harmful Manipulated media

• Fake news

03 Privacy and Security

• Leakage of Personal Information

Any content that intentionally or unintentionally displays personal information is not allowed. Personal information includes but is not limited to: 

• Home address

• Phone number

• Identity documents (e.g. passports, government-issued identifications)

• Financial and payment information (e.g. bank account number, credit card number, ATM PIN)

• Login information (e.g. username, password)

[ Severity: Tier 6 ] — Terminate Stream

01 Low Quality Content

• Poor Picture

• Streaming quality is poor, such as those that are blurry, pixelated, or video lag

• Recommend checking your network and ensuring a stable connection

• Poor Sound

• Abnormal sounds, such as sharp/harsh background noise which can be unbearable, or inappropriate sounds

• Audio is continuously not stable e.g. playing and stopping intermittently due to technical issues

• No sound at all

02 Unprofessional and Meaningless Stream

• No Visible Host

• To maintain the quality of livestreams on Shopee, livestream sessions that do not have a host, are left unattended, host body part is not visible or do not contain real-human explanations will be given a warning.
  

• No Product

• Products are not shown properly and/or does not contain any product explanation. Streamers should make sure that the product is shown clearly during the livestream.

• No Talking
• To encourage interaction, streams with absence of real human speech/sound will receive a warning and a deboost 

💡 Tip 

You can pause the livestream for up to 3 minutes if you need to leave the livestream unsupervised or without a host.

The pause function is only available for livestreams conducted on Shopee App. Learn more about how to set up a livestream on Shopee Live.

03 Gory Images

• Graphic Content

Livestream hosts found attempting to stream/promote/ask for graphic content will be given a warning. Graphic content includes but are not limited to:

• Extreme physical fighting

• Distressing material that may cause anxiety or fear (e.g. showing dead animals, gory makeup, jumpscare effects, etc)

• Showing sexual activities between animals

[ Severity: Tier 7 ] — Warning

01 Low Quality Content

• Messy Background

• Background is cluttered and dirty

• Background has low-light

• Other messy environment

02 Integrity and Authenticity

• IP Complaint

• Content with no permission from author or rights holder 

• Contents flagged by legal team

Shopee reserves the right to change or modify the above non-exhaustive violation guidelines and issue penalty points where deemed necessary.

Shopee Live violation details and appeal function

Livestream hosts who have committed a Livestream violation can view their proof of violation when they receive the violation. This will provide violators with greater clarity and understanding about the violation to prevent future re-violations. All violation records are available under "Manage Violation" on the livestream homepage. You will also be able to see specific proof of violation tagged to each violation.

⚠️ Note

Proof of violation is only displayed if it contains non-severe or non-expired violations

Livestream hosts can submit an appeal via the Shopee App if they believe their content has been wrongly penalised. All appeals must be submitted within the given timeframe to be assessed.

Livestream hosts can submit an appeal for each specific violation once (e.g 5 different committed violations means the Livestream host can submit 5 violation appeals). You will have to fill in an appeal which consists of a compulsory description section. Depending on the type of violation, you may also have to submit supporting documents.

You may track the status of the appeal beside the violation record. Livestream hosts will also be notified of the results via an inbox notification.